Saturday, February 29, 2020

Analysis Of Ralph Ellison s Invisible Man Essay -- White people, Bl

In Battle Royal, the first chapter of Invisible Man, Ralph Ellison parallels the struggles of the protagonist to that of minorities in a post-slavery America. Ellison 's character is invited to deliver his graduation speech to a gathering high society white men and finds himself participating in a Battle Royal. Through deeply rooted, almost allegorical symbolism Ellison illustrates the protagonists journey toward self discovery and the â€Å"American dream† in a predominantly white powered society. Throughout this work the narrator/protagonist remains nameless. This namelessness serves to highlight the denial for a significant identity experienced by those who have suffered from the follies of racism. In Ellison 's Battle Royal the protagonist is blind to this racism, which defines him, and portrays himself, as the â€Å"black exception,† by asserting the standards and convictions imposed upon him as a means of achieving success. It is clear that the protagonist is affected by the convictions of those around him when he states that his grandfather 's words of wisdom â€Å"had a tremendous effect upon† him. His blatant naivety and gullibility are foreshadowed as he feels â€Å"guilty and uncomfortable... whenever things [go] well for† him, as if he â€Å"[is] carrying out his [grandfather 's] advice in spite of [himself].† In this particular passage Ellison shows the reader that by being affected by his grandfather 's curse the protagonist subconsciously accepts his grandfathers challenge of achieving success through playing the part of a â€Å"traitor† and a â€Å"spy in enemy territory.† The grandfather 's last words imply that what the protagonist is doing is treacherous and hs act, his speech. With the"thunderous applause" received from the oration of his speech, the protagonist is willingly mislead "in the right direction... of the the destiny of [his] people." Th is allows for the protagonist to maintain the mindset of false superiority. The protagonist mistakingly views himself as a privileged black man causing the hinderance of his journey to self-discovery. The characters surrounding the protagonist are constant reminders of the narrator 's lack of authority on the path of his future. Ellison illustrates this point to highlight that blacks who strive to achieve success or the American Dream through their own terms will only propel themselves farther into the follies of invisibility. In order for the veil to be lifted from the eyes of the blind, men must band together and the fight the powers that may be instead of each other.

Thursday, February 13, 2020

Marketing Essay Example | Topics and Well Written Essays - 1500 words - 4

Marketing - Essay Example This extended marketing mix can be very easily applied to consumer markets such as FMCG’s markets, organizational markets such as non-profit organizations, services sector and international markets such as global markets (oil markets and commodities exchange are an example). Recommended ‘Extended Marketing Mix’ for two different segments Following discussion will throw some light on how, the 7 P’s should be transformed and tweaked to apply the extended marketing mix to psychographic and demographic segments in consumer markets which are described above. Product The product or the market offering should be parallel to the demographic variables and psychographic segmentation. If the product is not mass marketed, then offering a differentiated product or tailor-made product for each segment makes more sense. For example, BIC offers its various products according to the segmentation it has done. It has clearly demarcated and allotted each of its products to eac h segment. Offering the wrong product to the wrong market segment would dilute the essence of the brand. Besides, the steps of product development which involve the identification of needs of your target market should be pursued with ultimate care as the whole success of one’s product lies in this particular step. For example ‘Royal Dutch Shell’ released its new product of oils and lubricants for cars in England. The sales were pretty impressive and successful just because of the trend of maintaining cars with high quality products and services. Price Price is one of the most crucial aspects of the mix. When setting a price, it is extremely important to take demographic variables into consideration, for example, the average income of the target market can be a critical indicator to the right price of the product, similarly, factors like age and education may help in evaluating its value to the target market, which in turn suggests if the price can be set liberall y or should it be priced modestly. An example to elucidate the price factor is that the branded products of Armani and Nike with higher prices have a very minimal amount of sales in South East Asia, when compared to the western countries. Evian bottle which costs $4 in US would be a failure if introduced in a less developed country because people there would be reluctant to buy branded water which would guzzle a major part of their income. Promotion Promotion is the easiest way to let your customers know about the merits of your existing or upcoming products. Setting a promotion budget depends on the segmentation that you have done. An ideal example would be of Pantene where great in-roads were made in promotional activities. In the Pantene ad, expensive celebrities like Katrina Kaif are being shown endorsing and patronizing the brand. The promotional strategies should be in coherence with the lifestyle of people. Another example is TESCO who made all the advertisements and banners in accordance with the lifestyle of the citizens of UK to attract them towards their products and services. Placement Placement is not only about just placing the product but it is more about presenting it in the right time at the right place. In this regard, Apple inc. the leading brand in computer technologies devised a perfect strategy to market their product via placement. In the mid 90’

Saturday, February 1, 2020

An Experience Related to Crime Essay Example | Topics and Well Written Essays - 250 words - 1

An Experience Related to Crime - Essay Example ïÆ' ¼Ã‚  The actual hit and run incident was not actually observed but the man sprawled just near the middle island of two busy streets was a disturbing sight – especially when people just looked and no one dared to find out if assistance could still be provided. No police officer was on the premises. The initial reaction was to try to bring the victim to the nearest hospital, with the plan of reporting the hit and run incident leading to vehicular manslaughter in the hospital desk. The impact of the criminal incident had unexpected repercussions that could not be forgotten.  A vehicular manslaughter has been defined by Hill and Hill (2005) as â€Å"the crime of causing the death of a human being due to illegal driving of an automobile, including gross negligence, drunk driving, reckless driving, or speeding† (par. 1). In this particular case, it was reported by various bystanders who witnessed the crime as due to reckless driving, in conjunction with speeding. The v ehicle was identified as a cargo truck. Through the assistance of witnesses, who willingly provided their names and contact numbers, the information was likewise relayed to the hospital to be forwarded to criminal investigators and police officers, as required.  I rushed to the hospital the investigation was finally resolved. However, the trauma as spectator, as someone who wanted to immediately give assistance to the victim, and as a community member, rendered this experience as noteworthy and unforgettable.